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Dhaigude, Amol Subhash and Mukherjee, Sayan and Kaushik, Kapil (2022) Prestige Management Consulting: Making the Supply Chain Transparent. Communications of the Association for Information Systems, 51 (11). pp. 1-11. ISSN 1529-3181
Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2022) Brands in a game or a game for brands? Comparing the persuasive effectiveness of in game advertising and advergames. Psychology & Marketing. ISSN 1520-6793
James, P S and Paul, Happy and Bolar, Kartikeya and Singh, Maninder (2022) Impact of cognitive-behavioral motivation on student engagement. Heliyon. pp. 1-9.
Kagzi, Muneza and Patky, Jahnavi (2022) Board diversity and strategic orientation: Evidence from India. Wiley. pp. 1-11.
Nambiar, Bindu K and Bolar, Kartikeya (2022) Factors influencing customer preference of cardless technology over the card for cash withdrawals: an extended technology acceptance model. Journal of Financial Services Marketing. ISSN 1363-0539
Srivastava, Mukta and Saini, Gordhan K (2022) A bibliometric analysis of the elaboration likelihood model (ELM). Journal of Consumer Marketing, 39 (7). pp. 1-18.
Venkat, Purnima and Spoorthi, S (2022) Understanding Reproductive Health Awareness In a Tribal Community In Southern India – A Quantitative Study. GRADIVA REVIEW JOURNAL, 8 (1). pp. 96-101. ISSN 0363-8057
