Items where Year is 2022

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Number of items: 3.

G

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2022) Brands in a game or a game for brands? Comparing the persuasive effectiveness of in game advertising and advergames. Psychology & Marketing. ISSN 1520-6793

N

Nambiar, Bindu K and Bolar, Kartikeya (2022) Factors influencing customer preference of cardless technology over the card for cash withdrawals: an extended technology acceptance model. Journal of Financial Services Marketing. ISSN 1363-0539

V

Venkat, Purnima and Spoorthi, S (2022) Understanding Reproductive Health Awareness In a Tribal Community In Southern India – A Quantitative Study. GRADIVA REVIEW JOURNAL, 8 (1). pp. 96-101. ISSN 0363-8057

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