Management Strategies for Small and Medium Enterprises

Shivaprakash, A R (1996) Management Strategies for Small and Medium Enterprises. TAPMI, Manipal.


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Fruit processing industry in India is not very well organized. The industry consists of a number of small firms which largely vary from one another. The industry is constrained by agro-climatic variations, seasonal production of fruits and to an extent by all other problems of Indian agriculture. Indian government is promoting the industry as it involves a large section of the countries population in value generation activity and at the same time provides comparative advantage in its international trade. The industry is considered as a thrust sector for exports purpose. Despite the potential for development of the industry, the processing of fruit and vegetable processing is low compared to other countries. The issue of unexploited potential could be analyzed from the macro economic view point. The macro economic approach prescribes policies that foster the industry whereas the micro economic micro economic approach prescribes firm level solutions to manage the problem ridden -processing environment. The present paper takes the latter approach and is proposed to provide a theoretical frame work for the management practices that are considered as superior from the firm view point..The presentation is made in three parts viz., problems, strategies and conclusions.

Item Type: TAPMI Working Papers
Uncontrolled Keywords: Management Strategies; Small and Medium Enterprises
Subjects: Human Resource Management
Divisions: Human Resource Management
Depositing User: Ms. Vanitha K
Date Deposited: 17 Nov 2018 11:02
Last Modified: 22 Nov 2018 05:05

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