Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products

Kidiyoor, Gururaj (2013) Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products. IIMS Journal of Management Science, 4 (1). pp. 1-18.

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Official URL: http://dx.doi.org/10.5958/j.0976-173X.4.1.001
Item Type: Article
Uncontrolled Keywords: Perceived risk;High-technology products;Business buying; Obsolescence risk
Subjects: Marketing
Divisions: Marketing Management
Depositing User: Mr Ramesh Kamath
Date Deposited: 10 Sep 2018 04:54
Last Modified: 12 Sep 2018 10:50
URI: http://tapmi.informaticsglobal.com/id/eprint/14

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