Content Analysis: A Tool for Management Research

Mathew, Regi V (1996) Content Analysis: A Tool for Management Research. TAPMI, Manipal.

Preview

Text TWP07_96_ContentAnalysis.pdf Download (5MB) | Preview

Abstract

Content Analysis is a qualitative research technique that uses a set of procedures to classify or categorise communication that permit valid inference to be drawn (Weber, 1990). Although content analysis may be used to extract data from a wide range of communication media (writing, speeches, movies, radio and television, for example), management research has utilised the technique primarily to draw inferences from textual communications of managers. (D'Aveni & Macmillan, 1990). As such, the methodology provides researchers with opportunities to unobtrusively study the values, sentiments, intentions and ideologies of managers generally inaccessible to researchers. This provides researchers with a methodology for systematic analysis of the information contained in corporate documents thus opening rich data source that has been often neglected.

Item Type:	TAPMI Working Papers
Uncontrolled Keywords:	Content Analysis; Management Research; Management Education
Subjects:	General Management General Management > Management Education
Divisions:	Marketing Management
Depositing User:	Ms. Vanitha K
Date Deposited:	17 Nov 2018 10:59
Last Modified:	09 Jan 2019 08:51
URI:	http://tapmi.informaticsglobal.com/id/eprint/399

Actions (login required)

View Item

Downloads