i-TIFFIN Product - Service Integration Dilemma

Mukherjee, Sulagna (2016) i-TIFFIN Product - Service Integration Dilemma. TAPMI, Manipal.

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Abstract

This case discusses the product - service integration dilemma faced by an entrepreneur in Bangalore who had food items delivery service against online orders. At the end of this case discussion, the participant should be able to 1). Analyze various strategic paths for product service integration; 2) Compare and contrast the major factors that influence integration; 3)Identify the right path for product - service integration and 4)Draw a roadmap for product servic e integration

Item Type:	TAPMI Cases/ Working Cases
Uncontrolled Keywords:	Product-Service Integration; Online Food Supply Service.
Subjects:	Operations Management
Divisions:	Finance and Strategy
Depositing User:	Mr. Muralidhara D
Date Deposited:	04 Mar 2019 06:59
Last Modified:	04 Mar 2019 08:54
URI:	http://tapmi.informaticsglobal.com/id/eprint/582

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