Items where Division is "Marketing Management" and Year is 2015

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Number of items: 6.

Joshi, Kedar Pandurang and Sivakumar, Alur (2015) Enhanced Selling on Digital Space Via Matching Buyer and Seller Preferences Using Fuzzy MCDM Method. In: FUZZY OPTIMIZATION AND MULTI-CRITERIA DECISION MAKING IN DIGITAL MARKETING. IGI GLOBAL PUBLICATIONS, HERSHEY, pp. 148-158. ISBN 9781466688087

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Kumar, Prashant (2015) A Normalised Citation and Profiling Analysis of Green Consumer Research From 1975 To 2014. TAPMI, Manipal.

Kumar, Prashant (2015) Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility. TAPMI, Manipal.

Roy, Sanjit Kumar and Lassar, Walfried M. and Ganguli, Shirshendu and Nguyen, Bang and Yu, Xiaoyu (2015) Measuring Service Quality: A Systematic Review of Literature. International Journal of Services, Economics and Management, 7 (1). pp. 24-52.

Thanigan, Jayanthi and Rajendran, G and Sethuraman, Priya (2015) A Dynamic Analysis of Variety Seeking Behaviour with Reference to Indian Continent. International Journal of Indian Culture and Business Management, 11 (3). pp. 289-307.

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