Items where Division is "Marketing Management" and Year is 2015

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Number of items: 6.

Article

Roy, Sanjit Kumar and Lassar, Walfried M. and Ganguli, Shirshendu and Nguyen, Bang and Yu, Xiaoyu (2015) Measuring Service Quality: A Systematic Review of Literature. International Journal of Services, Economics and Management, 7 (1). pp. 24-52.

Thanigan, Jayanthi and Rajendran, G and Sethuraman, Priya (2015) A Dynamic Analysis of Variety Seeking Behaviour with Reference to Indian Continent. International Journal of Indian Culture and Business Management, 11 (3). pp. 289-307.

Book Section

Joshi, Kedar Pandurang and Sivakumar, Alur (2015) Enhanced Selling on Digital Space Via Matching Buyer and Seller Preferences Using Fuzzy MCDM Method. In: FUZZY OPTIMIZATION AND MULTI-CRITERIA DECISION MAKING IN DIGITAL MARKETING. IGI GLOBAL PUBLICATIONS, HERSHEY, pp. 148-158. ISBN 9781466688087

TAPMI Working Papers

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Kumar, Prashant (2015) A Normalised Citation and Profiling Analysis of Green Consumer Research From 1975 To 2014. TAPMI, Manipal.

Kumar, Prashant (2015) Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility. TAPMI, Manipal.

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