Items where Division is "Marketing Management" and Year is 2018

Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. [["eprint_typename_tapmi_special_reports" not defined]]

Chatterjee, Sinjinee (2018) To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv. [["eprint_typename_tapmi_special_reports" not defined]]

Garg, Naman (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Manipal. [["eprint_typename_tapmi_special_reports" not defined]]

Gaur, Jighyasu and Man, Venkatesh and Banerjee, Pratyush and Amini, Mehdi and Gupta, Ritu (2018) Towards Building Circular Economy: A Cross-Cultural Study of Consumers’ Purchase Intentions for Reconstructed Products. Management Decision.

Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. [["eprint_typename_tapmi_special_reports" not defined]]

Lohia, Velu Nayakan (2018) To understand the consumer perception and assess the price sensitivity of the target segment. [["eprint_typename_tapmi_special_reports" not defined]]

Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X

Puranik, Amitha and Binu, V.S and Biju, Seena and Subba, Sonu H (2018) Spatio‑Temporal Assessment of Infant Mortality Rate in India. Indian Journal of Public Health, 62 (1). pp. 32-38.

Singh, Aakash (2018) Identification of effective education and communication channels to increase investor awareness. [["eprint_typename_tapmi_special_reports" not defined]]

Singh, Maninder and James, P S and Ganguli, Shirshendu (2018) Managing Employees With Chronic Illness. Human Resource Management International Digest, 28 (1). pp. 7-10.

Swain, Swapnarag and Kar, N C (2018) Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework. International Journal of Pharmaceutical and Healthcare Marketing, 12 (3). pp. 251-269.

Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. [["eprint_typename_tapmi_cases" not defined]]

Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. [["eprint_typename_tapmi_special_reports" not defined]]