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Gaur, Jighyasu and Man, Venkatesh and Banerjee, Pratyush and Amini, Mehdi and Gupta, Ritu (2018) Towards Building Circular Economy: A Cross-Cultural Study of Consumers’ Purchase Intentions for Reconstructed Products. Management Decision.
Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X
Puranik, Amitha and Binu, V.S and Biju, Seena and Subba, Sonu H (2018) Spatio‑Temporal Assessment of Infant Mortality Rate in India. Indian Journal of Public Health, 62 (1). pp. 32-38.
Singh, Maninder and James, P S and Ganguli, Shirshendu (2018) Managing Employees With Chronic Illness. Human Resource Management International Digest, 28 (1). pp. 7-10.
Swain, Swapnarag and Kar, N C (2018) Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework. International Journal of Pharmaceutical and Healthcare Marketing, 12 (3). pp. 251-269.
Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).
Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. [["eprint_typename_tapmi_cases" not defined]]
Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. [["eprint_typename_tapmi_special_reports" not defined]]
Chatterjee, Sinjinee (2018) To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv. [["eprint_typename_tapmi_special_reports" not defined]]
Garg, Naman (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Manipal. [["eprint_typename_tapmi_special_reports" not defined]]
Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. [["eprint_typename_tapmi_special_reports" not defined]]
Lohia, Velu Nayakan (2018) To understand the consumer perception and assess the price sensitivity of the target segment. [["eprint_typename_tapmi_special_reports" not defined]]
Singh, Aakash (2018) Identification of effective education and communication channels to increase investor awareness. [["eprint_typename_tapmi_special_reports" not defined]]
Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. [["eprint_typename_tapmi_special_reports" not defined]]
