Items where Division is "Marketing Management" and Year is 2018

Article

Gaur, Jighyasu and Man, Venkatesh and Banerjee, Pratyush and Amini, Mehdi and Gupta, Ritu (2018) Towards Building Circular Economy: A Cross-Cultural Study of Consumers’ Purchase Intentions for Reconstructed Products. Management Decision.

Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X

Puranik, Amitha and Binu, V.S and Biju, Seena and Subba, Sonu H (2018) Spatio‑Temporal Assessment of Infant Mortality Rate in India. Indian Journal of Public Health, 62 (1). pp. 32-38.

Singh, Maninder and James, P S and Ganguli, Shirshendu (2018) Managing Employees With Chronic Illness. Human Resource Management International Digest, 28 (1). pp. 7-10.

Swain, Swapnarag and Kar, N C (2018) Hospital Service Quality as Antecedent of Patient Satisfaction – A Conceptual Framework. International Journal of Pharmaceutical and Healthcare Marketing, 12 (3). pp. 251-269.

Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).

TAPMI Cases/ Working Cases

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. TAPMI, Manipal.

TAPMI Special Reports

Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. TAPMI, Bangalore.

Chatterjee, Sinjinee (2018) To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv. TAPMI, Manipal.

Garg, Naman (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Manipal. TAPMI, Manipal.

Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. TAPMI, Manipal.

Lohia, Velu Nayakan (2018) To understand the consumer perception and assess the price sensitivity of the target segment. TAPMI, Manipal.

Singh, Aakash (2018) Identification of effective education and communication channels to increase investor awareness. TAPMI, Manipal.

Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. TAPMI, Manipal.