Items where Subject is "Marketing > Services"

G

Ganguli, Shirshendu (2016) Generic Service Quality Dimensions In Technology Based Banking: Comparison between Private and Government Banks in India. TAPMI, Manipal, Manipal.

Ganguli, Shirshendu (2016) Understanding Customer Loyalty in Indian Banking Services: Service Quality Variables in Hybrid Service Delivery Scenario. TAPMI, Manipal, Manipal.

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480

K

Kidiyoor, Gururaj (2010) Key Success Strategies for Marketing of High Technology Products : A Review. Drishtikon: A Management Journal, 1 (2). pp. 37-64.

M

Manjunatha, Keralapura (2004) Service Quality-I:A Bibliography. Vikalpa:the Journal for Decision Makers, 29 (1). pp. 153-157.

Manjunatha, Keralapura (2004) Service Quality-II: a Bibliography. Vikalpa: The Journal for Decision Makers, 29 (2). pp. 157-165.

Manjunatha, Keralapura and Shivalingaiah, D (2004) Customer's Perception of Service Quality in Libraries. Annals of Library and Information Studies, 51 (4). pp. 145-151.

Manjunatha, Keralapura and Shivalingaiah, D (2000) Customers' Research in Libraries: A Study of Methods and Barriers. Annals of Library and Information Studies, 47 (3). pp. 101-114.

S

Sushila, Soriya and Dhaigude, Amol Subhash (2016) A Study of Corporate Web-Based Reporting in Hotel Industry. Asian Economic and Financial Review, 6 (11). pp. 661-680.

U

Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).