Items where Subject is "Marketing > Services"

Article

Kidiyoor, Gururaj (2010) Key Success Strategies for Marketing of High Technology Products : A Review. Drishtikon: A Management Journal, 1 (2). pp. 37-64.

Manjunatha, Keralapura (2004) Service Quality-I:A Bibliography. Vikalpa:the Journal for Decision Makers, 29 (1). pp. 153-157.

Manjunatha, Keralapura (2004) Service Quality-II: a Bibliography. Vikalpa: The Journal for Decision Makers, 29 (2). pp. 157-165.

Manjunatha, Keralapura and Shivalingaiah, D (2004) Customer's Perception of Service Quality in Libraries. Annals of Library and Information Studies, 51 (4). pp. 145-151.

Manjunatha, Keralapura and Shivalingaiah, D (2000) Customers' Research in Libraries: A Study of Methods and Barriers. Annals of Library and Information Studies, 47 (3). pp. 101-114.

Sushila, Soriya and Dhaigude, Amol Subhash (2016) A Study of Corporate Web-Based Reporting in Hotel Industry. Asian Economic and Financial Review, 6 (11). pp. 661-680.

Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).

TAPMI Working Papers

Ganguli, Shirshendu (2016) Generic Service Quality Dimensions In Technology Based Banking: Comparison between Private and Government Banks in India. TAPMI, Manipal, Manipal.

Ganguli, Shirshendu (2016) Understanding Customer Loyalty in Indian Banking Services: Service Quality Variables in Hybrid Service Delivery Scenario. TAPMI, Manipal, Manipal.

Book

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480