Items where Subject is "Marketing > Brand Management"

A

Abhishek, G and Srivastava, Mukta (2021) Mapping the influence of influencer marketing: a bibliometric analysis. Marketing Intelligence & Planning, 39 (7). pp. 979-1003.

D

Dey, Kushankur and Sivakumar, Alur (2012) Do Futures Benefit Indian Coffee Producers? International Journal of Economic Policy in Emerging Economies, 5 (4). pp. 318-341.

G

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2022) Brands in a game or a game for brands? Comparing the persuasive effectiveness of in game advertising and advergames. Psychology & Marketing. ISSN 1520-6793

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

K

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kidiyoor, Gururaj (2012) Sidhu's Predicament: Case Study. Adarsh Journal of Management Research, 5 (1). pp. 68-71.

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

N

Natarajan, R C and Piyush, Sinha and Tripathi, M N and Rajkumar, N and Kumar, Velayudhan, Sanal (2009) Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II. Vikalpa: The Journal for Decision Maker, 34 (2). pp. 109-115.

S

Sreejesh, S and Dwivedi, Yogesh K and Ghosh, Tathagata (2021) How does a brand's psychological distance in an advergame influence brand memory of the consumers? Journal of Consumer Behaviour. pp. 1-17. ISSN 1472-0817

Y

Yelamanchi, Kanishka (2017) Brandscan 2017: Study of Product Fit and Comfort through Product Testing for Brag's Portfolio. Project Report. TAPMI, Manipal. (Unpublished)