Items where Subject is "Marketing > Brand Management"

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Dey, Kushankur and Sivakumar, Alur (2012) Do Futures Benefit Indian Coffee Producers? International Journal of Economic Policy in Emerging Economies, 5 (4). pp. 318-341.

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Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

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Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kidiyoor, Gururaj (2012) Sidhu's Predicament: Case Study. Adarsh Journal of Management Research, 5 (1). pp. 68-71.

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

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Natarajan, R C and Piyush, Sinha and Tripathi, M N and Rajkumar, N and Kumar, Velayudhan, Sanal (2009) Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II. Vikalpa: The Journal for Decision Maker, 34 (2). pp. 109-115.

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Yelamanchi, Kanishka (2017) Brandscan 2017: Study of Product Fit and Comfort through Product Testing for Brag's Portfolio. Project Report. TAPMI, Manipal. (Unpublished)