Items where Subject is "Marketing > Brand Management"

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Group by: Creators | Item Type
Number of items at this level: 6.


Dey, Kushankur and Sivakumar, Alur (2012) Do Futures Benefit Indian Coffee Producers? International Journal of Economic Policy in Emerging Economies, 5 (4). pp. 318-341.

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kidiyoor, Gururaj (2012) Sidhu's Predicament: Case Study. Adarsh Journal of Management Research, 5 (1). pp. 68-71.

Natarajan, R C and Piyush, Sinha and Tripathi, M N and Rajkumar, N and Kumar, Velayudhan, Sanal (2009) Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II. Vikalpa: The Journal for Decision Maker, 34 (2). pp. 109-115.


Yelamanchi, Kanishka (2017) Brandscan 2017: Study of Product Fit and Comfort through Product Testing for Brag's Portfolio. Project Report. TAPMI, Manipal. (Unpublished)

TAPMI Working Papers

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

This list was generated on Mon Oct 26 03:59:54 2020 UTC.