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Number of items: 7.

Article

Kidiyoor, Gururaj and Dhaigude, Amol Subhash (2020) Obsolescence risk in B2B purchase of high technology products. International Journal of Enterprise Network Management, 11 (3). pp. 264-288.

Kidiyoor, Gururaj (2013) Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products. IIMS Journal of Management Science, 4 (1). pp. 1-18.

Kidiyoor, Gururaj (2012) For A Few Rupees More (Case A, B & C). Journal of Case Research, 3 (1). pp. 1-71.

Kidiyoor, Gururaj (2012) Sidhu's Predicament: Case Study. Adarsh Journal of Management Research, 5 (1). pp. 68-71.

Kidiyoor, Gururaj (2010) Key Success Strategies for Marketing of High Technology Products : A Review. Drishtikon: A Management Journal, 1 (2). pp. 37-64.

Kidiyoor, Gururaj (2004) CRM and Momentum of the Truth: Nurturing Wealth Creators Series. Business Today, 13 (11). p. 103.

TAPMI Cases/ Working Cases

Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. TAPMI, Manipal.

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