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Article

Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X

Mishra, Anubhav A and Sharma, Suresh C and Gautam, Vikas and Manna, Reshmi (2017) Gandhian Values and Consumption Behavior: Scale Development and Validation. Journal of Strategic Marketing. ISSN 0965-254X

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