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Article

Thanigan, Jayanthi and Reddy, Srinivas and Sethuraman, Priya and Rajesh, Irudhaya J (2021) Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety. Journal of Electronic Commerce in Organizations, 19 (1). pp. 65-91.

Bapat, Dhananjay and Thanigan, Jayanthi (2016) Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty. SAGE, 17 (6). pp. 1-16.

Thanigan, Jayanthi and Rajendran, G (2016) Variety Seeking Behaviour on Asian Traditional Food Accompaniment - Pickles. International Journal of Business Innovation and Research, 10 (4). pp. 478-500.

Thanigan, Jayanthi and Rajendran, G and Sethuraman, Priya (2015) A Dynamic Analysis of Variety Seeking Behaviour with Reference to Indian Continent. International Journal of Indian Culture and Business Management, 11 (3). pp. 289-307.

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