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Number of items: 5.

Article

Utkarsh, . and Pandey, Asheesh and Ashta, Arvind and Spiegelman, Eli and Sutan, Angela (2020) Catch them young: Impact of financial socialization, financial literacy and attitude towards money on financial well-being of young adults. International Journal Of Consumer Studies. pp. 1-11. ISSN 1470-6431

Utkarsh, . and Pandey, Asheesh and Ashta, Arvind and Sutan, Angela (2020) Exploration of financial stress indicators in a developing economy. Strategic Change. pp. 285-292. ISSN 1086-1718

Utkarsh, . and Gupta, Nimit (2019) Message strategy of promotional e-mails in India: a content analysis. International Journal of Electronic Marketing and Retailing, 10 (4). pp. 351-367.

Utkarsh, . (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39 (2).

TAPMI Cases/ Working Cases

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. TAPMI, Manipal.

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