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Number of items: 3.

Article

Chavadi, Chandan A and Sirothiya, Monika and Vishwanatha, M. R and Yatgiri, Prashant Y (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review. pp. 1-26.

Hiremath, Chetan V and Chavadi, Chandan A and Yatgiri, Prashant Y (2013) Cloud Technology as an Alternative for Marketing Information System: An Empirical Study. International Journal of Management. Research and Business Strategy, 2 (4).

TAPMI Cases/ Working Cases

Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. TAPMI, Manipal.

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