Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II

Natarajan, R C and Piyush, Sinha and Tripathi, M N and Rajkumar, N and Kumar, Velayudhan, Sanal (2009) Apollo Health and Lifestyl Limited:Retail Franchising in the Healthcare Industry:Case Analysis-II. Vikalpa: The Journal for Decision Maker, 34 (2). pp. 109-115.

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Abstract

The article presents a case study of the management analysis of the Apollo Health and Lifestyle Ltd. (AHLL) in India is presented. It discusses the franchising opportunities for the firm. It also offers information on the hindrance on the company's growth. It suggests AHLL to handhold franchises until a certain threshold level of clientele is established. It adds that to regularly inspect the accounting matter, an executive should be designated in every region where franchisees are located.

Item Type:	Article
Uncontrolled Keywords:	Healthcare Industry Preventive Healthcare;Franchised Model;Brand Positioning;Promotional Programmes
Subjects:	Marketing > Brand Management
Divisions:	Marketing Management
Depositing User:	Mr. Ramesh Kamath
Date Deposited:	26 Oct 2018 10:43
Last Modified:	26 Oct 2018 10:43
URI:	http://tapmi.informaticsglobal.com/id/eprint/190

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