Do Prestige Goods Enhance Self-Esteem and Professionalism? A Study on Users of Luxury-Branded Shirts

Joy, Gemini V and James, P S (2012) Do Prestige Goods Enhance Self-Esteem and Professionalism? A Study on Users of Luxury-Branded Shirts. Marketing Review St. Gallen, 29 (1). pp. 17-23.

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Abstract

Luxury/prestige-branded products play various roles, from self motivation to social acceptance, in the consumer market. Motives for purchasing premium brands vary from person to person and from profession to profession. The present study was conducted to analyze whether self-esteem and professionalism motives are satisfied or enhanced through the usage of luxury/prestige-branded shirts among male entrepreneurs, professionals and non-professionals.

Item Type:	Article
Uncontrolled Keywords:	Luxury-Branded Shirts; Self-Esteem and Professionalism
Subjects:	Human Resource Management
Divisions:	Human Resource Management
Depositing User:	Mr. Muralidhara D
Date Deposited:	06 Dec 2018 09:26
Last Modified:	06 Dec 2018 09:26
URI:	http://tapmi.informaticsglobal.com/id/eprint/540

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