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Article

Kumar, Prashant and Polonsky, M J (2017) An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014. Australasian Marketing Journal, 25. pp. 85-96.

Kumar, Prashant (2017) Intents of Green Advertisements. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 70-79.

Kumar, Prashant (2016) State of Green Marketing Research Over 25 Years (1990-2014): Literature Survey and classification. Marketing Intelligence & Planning, 34 (1). pp. 137-158.

TAPMI Working Papers

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

Kumar, Prashant (2016) Issues and Challenges in Green Retailing: An Indian Experience. TAPMI, Manipal, Manipal.

Kumar, Prashant (2016) The structure and evolution of ‘Young Consumers and Marketing’ literature: An author citation/ co-citation analysis. T A Pai Management Institute, Manipal.

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Kumar, Prashant (2015) A Normalised Citation and Profiling Analysis of Green Consumer Research From 1975 To 2014. TAPMI, Manipal.

Kumar, Prashant (2015) Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility. TAPMI, Manipal.

TAPMI Cases/ Working Cases

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. TAPMI, Manipal.