Items where Subject is "Marketing"

Article

Abhishek, G and Srivastava, Mukta (2021) Mapping the influence of influencer marketing: a bibliometric analysis. Marketing Intelligence & Planning, 39 (7). pp. 979-1003.

Arakal, Jeevan J (2020) Case Analysis III: Sales Promotion Planning @TML. SAGE Publications, 24 (2). pp. 242-245.

Biju, Seena and Nair, Sreekumaran N (2017) Measuring Academic Quality: A Three-Dimensional Approach for Internal Audit Using DMAIC. International Journal of Six Sigma and Competitive Advantage (IJSSCA), 10 (3/4). pp. 236-257. ISSN 1479-2494

Chavadi, Chandan A and Sirothiya, Monika and Vishwanatha, M. R and Yatgiri, Prashant Y (2021) Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective. IIM Kozhikode Society & Management Review. pp. 1-26.

Das, Arindam (2021) Post-Acquisition Performance of Emerging Market Firms: A Multi-Dimensional Analysis of Acquisitions in India. Journal of Risk and Financial Management, 14 (12).

Dey, Kushankur (2012) Scholarship in Rural Marketing. Indian Management, 51 (2). pp. 50-57.

Gaur, Jighyasu and Man, Venkatesh and Banerjee, Pratyush and Amini, Mehdi and Gupta, Ritu (2018) Towards Building Circular Economy: A Cross-Cultural Study of Consumers’ Purchase Intentions for Reconstructed Products. Management Decision.

George, Simon (2006) Kurlon Ltd.-Management Case. Vikalpa: Journal of Decision Makers, 31 (3). pp. 121-129.

George, Simon (2017) Redesign the Value Curve. Indian Management, 66 (11). pp. 42-45.

George, Simon (2002) Victor Brand: Management case. Vikalpa: The Journal of Decision Makers, 27 (4). pp. 75-84.

Ghosh, Tathagata and Mandal, Santanu (2020) Webcare quality: conceptualisation, scale development and validation. Journal of Marketing Management. pp. 1556-1590.

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2022) Brands in a game or a game for brands? Comparing the persuasive effectiveness of in game advertising and advergames. Psychology & Marketing. ISSN 1520-6793

Ghosh, Tathagata and Sreejesh, S and Dwivedi, Yogesh K (2021) Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention. Journal of Interactive Marketing, 55. pp. 52-66. ISSN 1094-9968

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of Customer Loyalty Dimensions: E-Commerce Context in Emerging Economy Perspective. Journal of Electronic Commerce in Organizations, 19 (1). pp. 1-23.

Goutam, Doddahulugappa and Gopalakrishna, B. V and Ganguli, Shirshendu (2021) Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective. International Journal of Internet Marketing and Advertising (IJIMA), 15 (3). pp. 327-348. ISSN 1477-5212

Hebbar, Sunith and Kamath, Vasanth V P and Kamath, Giridhar B and Mathew, Oommen (2020) Attitude towards online shopping and its influence on purchase intentions: an urban Indian perspective. Int. J. Business Innovation and Research, 22 (3). pp. 326-340.

Joy, Gemini V and James, P S and Kumar, Senthil N (2014) Value-Based Promotion – A Consumer Retention Tool in Electronics Goods Market. International Journal. Value Chain Management, 7 (2). pp. 124-133.

Kamath, Giridhar B and Ganguli, Shirshendu and George, Simon (2020) Attachment points, team identification and sponsorship outcomes:evidence from theIndian Premier League. International Journal of Sports Marketing and Sponsorship. ISSN 1464-6668

Kamath, Giridhar B and George, Simon and Ganguli, Shirshendu (2020) Consequences of event-sponsor fit in sport sponsorship: evidence from the Indian Premier League. International Journal of Economics and Business Research, 20 (3). pp. 348-363.

Kidiyoor, Gururaj (2004) CRM and Momentum of the Truth: Nurturing Wealth Creators Series. Business Today, 13 (11). p. 103.

Kidiyoor, Gururaj (2013) Measurement Scales for Obsolescence Risk in Business Buying of High-Technology Products. IIMS Journal of Management Science, 4 (1). pp. 1-18.

Kidiyoor, Gururaj and Dhaigude, Amol Subhash (2020) Obsolescence risk in B2B purchase of high technology products. International Journal of Enterprise Network Management, 11 (3). pp. 264-288.

Kumar, Prashant (2017) Intents of Green Advertisements. Asia Pacific Journal of Marketing and Logistics, 29 (1). pp. 70-79.

Kumar, Prashant (2016) State of Green Marketing Research Over 25 Years (1990-2014): Literature Survey and classification. Marketing Intelligence & Planning, 34 (1). pp. 137-158.

Madhavan, Vinod and George, Simon (2020) Perceived Intrusiveness in Digital Advertising: Literature Review and Research Agenda. International Journal of Management, 11 (12). pp. 1918-1930.

Manjunatha, Keralapura (2004) Service Quality-I:A Bibliography. Vikalpa:the Journal for Decision Makers, 29 (1). pp. 153-157.

Manjunatha, Keralapura (2004) Service Quality-II: a Bibliography. Vikalpa: The Journal for Decision Makers, 29 (2). pp. 157-165.

Manjunatha, Keralapura and Shivalingaiah, D (2004) Customer's Perception of Service Quality in Libraries. Annals of Library and Information Studies, 51 (4). pp. 145-151.

Manjunatha, Keralapura and Shivalingaiah, D (2000) Customers' Research in Libraries: A Study of Methods and Barriers. Annals of Library and Information Studies, 47 (3). pp. 101-114.

Mishra, Anubhav A (2018) Consumer Responses to Brand Deletion. Journal of Brand Management, 25 (2). pp. 160-170. ISSN 1350-231X

Natarajan, R C (2014) Challenge or Opportunity?: The Dynamics of Management Education in India. Journal of Management and Entrepreneurship, 8 (3).

Natarajan, R C (2008) Deception and Informed Consent in Management Research. ICFAI Journal of Management Research.

Natarajan, R C (2007) Diagnoses- Kurlon Ltd. Management Case by Simon George. Vikalpa, 32 (1). pp. 123-128.

Natarajan, R C (2006) Perception of Mobile Telephony Among Youth; An Exploratory study among the students of Manipal. ICFAI Journal of Management Research, 5 (04). pp. 7-21.

Puranik, Amitha and Binu, V.S and Biju, Seena and Subba, Sonu H (2018) Spatio‑Temporal Assessment of Infant Mortality Rate in India. Indian Journal of Public Health, 62 (1). pp. 32-38.

Ramesh, N (2007) Linking Technology with Market - An Exploration. Linking Technology with Market - An Exploration, 2 (2). pp. 38-43.

Ramesh, N (2007) Linking Technology with Market: An Exploration. PES Business Review, 2 (2). pp. 38-43.

Roy, Sanjit Kumar and Lassar, Walfried M. and Ganguli, Shirshendu and Nguyen, Bang and Yu, Xiaoyu (2015) Measuring Service Quality: A Systematic Review of Literature. International Journal of Services, Economics and Management, 7 (1). pp. 24-52.

S, Shijin and Kumar, Arun G and Bhattacharyya, Sangamitra (2007) The Relationship Between Size, Value, and Market Risk: Some Evidence. Investment Management and Financial Innovations, 4 (2). pp. 125-147.

Sivakumar, Alur (2005) Auto Zone. Retail Biz, 3 (5). pp. 10-16.

Sivakumar, Alur (2005) Childs' Play. Retail Biz, 3 (4). pp. 12-17.

Sivakumar, Alur (2005) Game Plan. Retail Biz, 3 (3). pp. 15-18.

Sivakumar, Alur (2007) Only Large Scale Market reforms can save the Farmers. Career Economy, 8 (4). pp. 18-19.

Sivakumar, Alur (2004) Retail Road Map: A New Dosage. Retail Biz, 3 (2). pp. 26-28.

Sivakumar, Alur (2004) Retail Road Map: Dazzling Re-tail. Retail Biz, 2 (11). pp. 48-50.

Sivakumar, Alur (2004) Retail Road Map: Design Difference. Retail Biz, 2 (8). pp. 11-13.

Sivakumar, Alur (2005) Retail Road Map: Loyalty Wise. Retail Biz, 3 (6). pp. 31-33.

Sivakumar, Alur (2004) Retail Road Map: Optimizing the Mall Space. Retail Biz, 3 (5). pp. 43-44.

Sivakumar, Alur (2004) Retail Road Map: Sporting Arena. Retail Biz, 2 (12). pp. 27-29.

Sivakumar, Alur (2004) Retail Road Map: where toys rule. Retail Biz, 3 (4). pp. 42-44.

Sivakumar, Alur (2004) Retail Road map: Enduring Solutions. Retail Biz, 3 (1). pp. 14-16.

Sivakumar, Alur (2004) Retail road Map: Sharp Focus. Retail Biz, 3 (3). pp. 43-45.

Sivakumar, Alur (2005) Road Map: Delivering Excellence. Ratail Biz. pp. 25-27.

Sivakumar, Alur (2004) Road Map: Park and Proceed. retail Biz, 2 (9). pp. 12-14.

Sivakumar, Alur (2005) Road Map:Cover Story-Target India. Retail Biz, 3 (1). pp. 20-25.

Sivakumar, Alur (2005) Road Map:Driving Success Home. Retail Biz, 3 (12). pp. 24-26.

Sivakumar, Alur (2004) Understanding our Interiors. Retail Biz, 2 (10). pp. 11-13.

Sivakumar, Alur and Schoormans, Jan P L (2011) Sustainable Rural Healthcare and Social Franchisee Selection:An India study. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 11 (3). pp. 230-236.

Sivakumar, Alur and Schoormans, Jan P.L. (2013) Retailers and New Product Acceptance in India's Base of Pyramid (BOP) Markets: Propositions for Research. International Journal of Retail & Distribution Management, 41 (3). pp. 189-200.

Sreejesh, S and Dwivedi, Yogesh K and Ghosh, Tathagata (2021) How does a brand's psychological distance in an advergame influence brand memory of the consumers? Journal of Consumer Behaviour. pp. 1-17. ISSN 1472-0817

Sreejesh, S and Ghosh, Tathagata and Dwivedi, Yogesh K (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research, 132. pp. 88-101.

Srivastava, H S and Srinivasan, R (2010) Does Lifestyle Influence Retail Banking Product Selection?: An Exploratory Study in India. Journal of International management Studies, 10 (2). pp. 116-126.

Srivastava, H S and Srinivasan, R (2008) New Age Youth Banking Behavior an Explorative Study in the Indian Banking Sector. Journal of Services Research, 8 (2). pp. 53-71.

Thanigan, Jayanthi and Rajendran, G (2016) Variety Seeking Behaviour on Asian Traditional Food Accompaniment - Pickles. International Journal of Business Innovation and Research, 10 (4). pp. 478-500.

Thanigan, Jayanthi and Rajendran, G and Sethuraman, Priya (2015) A Dynamic Analysis of Variety Seeking Behaviour with Reference to Indian Continent. International Journal of Indian Culture and Business Management, 11 (3). pp. 289-307.

Thanigan, Jayanthi and Reddy, Srinivas and Sethuraman, Priya and Rajesh, Irudhaya J (2021) Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety. Journal of Electronic Commerce in Organizations, 19 (1). pp. 65-91.

Utkarsh, . and Gupta, Nimit (2019) Message strategy of promotional e-mails in India: a content analysis. International Journal of Electronic Marketing and Retailing, 10 (4). pp. 351-367.

Zeba, Farrah and Ganguli, Shirshendu (2016) Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model. International Journal of Information Systems in the Service Sector, 8 (4).

Book Section

Haritas, Ishwar and Das, Arindam (2020) Elephas Maximus Indicus – Doing business in 21st Century India. In: Marketing Weiterdenken. Springer, pp. 267-295. ISBN 978-3-658-31563-4

Sivakumar, Alur (2011) Sustainable Distribution. In: Readings and Cases in Sustainable Marketing. Tilde University press, Australia, pp. 163-175. ISBN 9780734610850

Monograph

Nidheesh, K (2017) Brandscan 2017: Market Study and Strategic Recommendations for Safewash and Softouch. Project Report. TAPMI, Manipal. (Unpublished)

Yelamanchi, Kanishka (2017) Brandscan 2017: Study of Product Fit and Comfort through Product Testing for Brag's Portfolio. Project Report. TAPMI, Manipal. (Unpublished)

TAPMI Working Papers

George, Simon (2008) Leveraging Brand Equity For Developing Appropriate Brand Extension Strategies. TAPMI, Manipal.

George, Simon (1996) Speed as a Strategy in Successful Product Creation. TAPMI, Manipal.

Khandker, Varsha (2016) Factors Encouraging Complete Adoption of Agricultural Technologies: The Case of Hybrid Rice Cultivation in India. TAPMI, Manipal, Manipal.

Kumar, Prashant (2016) Green Benefit Positioning:Dimensions and Implications for Branding. T A Pai Management Institute, Manipal.

Kumar, Prashant (2015) The Intellectual Structure of the Green Consumer Field: An Author Citation/ Co-Citation Analysis. TAPMI, Manipal.

Kumar, Prashant (2015) A Normalised Citation and Profiling Analysis of Green Consumer Research From 1975 To 2014. TAPMI, Manipal.

Kumar, Prashant (2015) Relationship between In-store Experience Quality and Perceived Green Retail Store Credibility. TAPMI, Manipal.

Kumar, Prashant (2016) The structure and evolution of ‘Young Consumers and Marketing’ literature: An author citation/ co-citation analysis. T A Pai Management Institute, Manipal.

Majumdar, Satyajit (2007) Growth Strategy in Small Entrepreneurial Business Organisations: A Conceptual Model. TAPMI, Manipal.

Mukherjee, Kumar (2012) Assessment of Impact of Socio-demographic and Personal Factors on Tradeoff Made by People Due to Financial Stress From Medical Care in the USA. TAPMI, Manipal.

Natarajan, R C (2005) Challenges and Opportunities from Own-Store Brands. TAPMI, Manipal.

Natarajan, R C (2005) Franchising as a Distribution Strategy A Conceptual Note. TAPMI, Manipal.

Natarajan, R C (2007) Goodwill Trust and Competence Trust in an Administered Channel Relationship: Are they Independent? TAPMI, Manipal.

Natarajan, R C (2003) Impact of Learning Effect on , Managerial Reaction to Demand Turbulence. TAPMI, Manipal.

Natarajan, R C (2007) Role of Goodwill and Competence Trusts in Principal's Monitoring of Agents: An Experimental Study. TAPMI, Manipal.

Paul, G.D. Bino and Sankaran, K (2005) Indigenous Knowledge and Fast Moving Consumer Goods - Are we seeing some tradeoffs? TAPMI, Manipal.

Ramesh, N (2005) Technological Progress of Small & Medium Enterprises (SME) – Missing the Trees for the Woods. TAPMI, Manipal.

TAPMI Cases/ Working Cases

Bamel, Umesh Kumar (2017) Flipkart: Futuristic Organizational Structure. TAPMI, Manipal.

Kidiyoor, Gururaj and Yatgiri, Prashant Y (2017) Kannada Movie Industry in India: Strategies for Survival. TAPMI, Manipal.

Madhavan, Vinod and Prasad, Durga and Souparna, M and Haifa, B (2021) Caps and Crowns Dental Clinic: Exploring Business Opportunities. Ivey Publishing.

Pandya, Ganes M and Ganguli, Shirshendu and Taparia, Ratan and Nilay, Shah and Tanya, Tiwari (2019) Testing Times for Value Creation: The Case of Helios. TRANSNATIONAL PRESS, LONDON.

Paul, Rik and Gaur, Jighyasu and Ahuja, Jaya (2021) Outsourcing Online Marketing: Dilemma in Partner Selection at Creating Values Pvt. Ltd. SAGE Publications.

Utkarsh, . and Kumar, Prashant (2018) Trucar.In: Finding a Position in an Emerging Online Market. TAPMI, Manipal.

TAPMI Special Reports

Bhattacharjee, Avik (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Bangalore. TAPMI, Bangalore.

Chatterjee, Sinjinee (2018) To evaluate the perception of the parent brand Bajaj vis-à-vis Bajaj Finserv. TAPMI, Manipal.

Garg, Naman (2018) To check if any course correction is required in the distribution strategy for AMCO's Passenger Car Battery in Manipal. TAPMI, Manipal.

Kumari, Sneha (2018) To understand the unmet need of a person that is met by Charmboard. TAPMI, Manipal.

Lohia, Velu Nayakan (2018) To understand the consumer perception and assess the price sensitivity of the target segment. TAPMI, Manipal.

Singh, Aakash (2018) Identification of effective education and communication channels to increase investor awareness. TAPMI, Manipal.

Varadan, Ambarish (2018) To determine the consumers perception of health benefits of sunflower oil to do a competitive benchmarking of gemini sunflower oil. TAPMI, Manipal.

Book

George, Simon (2017) Cases in Brand Management and Services Marketing. Manipal Universal Press, Manipal. ISBN 9789382460480